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Viral social media campaign with Playlist Live

We've increased their average Instagram reel views from 1,500 views per post to 500,000–4,000,000 views per post in 3 months. We grew their TikTok account from 0 to over 50,000 followers in 90 days. We have implemented a new funnel strategy to focus their content around "entertainment" over "product/service" content and built a funnel around their organic marketing. Our strategy resulted in wider brand awareness and 1000x more reach compared to their previous approach.

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