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Content creation for MuscleFood
We created and produced over 100 video content for them over a one-year contract. We were responsible for looking and booking locations, casting influencers and talents, assembling a crew of freelancers, from directors and camera operators to editors, budgeting, and logistics. We worked with their in-house marketing department; we collaborated with their social media manager, their paid ad manager, and their influencer manager to create targeted content to achieve various goals.
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