Our social media paid campaigns with "MedShr," a medical technology company, have had a massive impact on decreasing the cost per install (CPI) of their app. With an ad spending budget of £10,000–£20,000 a month, we were responsible for managing and executing their paid media on multiple social media platforms. Our strategy and execution on paid ads resulted in their CPI lowering from £120.44 to £8.85 per app install. We were responsible for their paid media strategy, which resulted in low CPM and high reach and impressions, and campaigns that brought down their average CPA and increased their verified users. We led the marketing department in creating dynamic creatives and videos for ads.