We increased Dimple's followers on TikTok from 700 followers to over 64,000 followers in 90 days. Our strategy and approach brought a higher view count on the highest-viewed content from 200–300 per post to 10,000–1.2 million views, resulting in more exposure to audiences and increased brand awareness and top-of-funnel leads. We increased Dimple's Facebook followers to over 45,000 and increased the average view counts of reels from 400 to 1,000 to 10,000 to 1,000,000, which resulted in an increase in engagement.