We were contracted as social media strategists by “Bravich” to create a social media strategy on organic and paid ads to help them transition from their older brand “Only5Pounds” to their newer brand "Bargainia." We created a high-level omnichannel social media strategy, both for organic and paid ads, to transfer their sales and traffic from “Only 5 Pounds” to "Bargainia." Our strategy is to build a community based on their audience’s interests, pain points, and desires. Our strategy gave the company a stronger identity than the competition by recognising their ideal customer avatar and how their audience behaves on social media, which enabled the company to have a targeted content plan and an effective influencer marketing strategy. We trained the team on how to execute the strategy on organic and paid ads with clear objectives and key results that they can apply, optimise, and scale monthly and quarterly.